[ Director: Mário Frota [ Coordenador Editorial: José Carlos Fernandes Pereira [ Fundado em 30-11-1999 [ Edição III [ Ano X

quarta-feira, 21 de junho de 2017

Alcohol makers brace for EU-wide mandatory labelling

European Commission: "A proposal from the entire sector including smaller-scale enterprises, by spring 2018, would be a strong signal for consumers."
[waterboard/Flickr]

When it comes to advertising and sponsoring, the alcohol industry is already heavily regulated. The vast majority of EU member states have put several restrictions especially focused on the protection of minors.

Several EU countries have also introduced legislation related to minimum pricing, health warnings or packaging.

In Slovenia for instance, labels of alcoholic beverages must include a warning that they are not suitable for children while in France all alcoholic beverages should carry a warning indicating the risks for pregnant women.

On the other hand in the UK, the industry has found a voluntary agreement with the government to display health warnings. And the alcohol industry itself has launched campaigns to promote responsible drinking among students.

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