When it comes to advertising and sponsoring, the alcohol industry is already heavily regulated. The vast majority of EU member states have put several restrictions especially focused on the protection of minors.
Several EU countries have also introduced legislation related to minimum pricing, health warnings or packaging.
In Slovenia for instance, labels of alcoholic beverages must include a warning that they are not suitable for children while in France all alcoholic beverages should carry a warning indicating the risks for pregnant women.
On the other hand in the UK, the industry has found a voluntary agreement with the government to display health warnings. And the alcohol industry itself has launched campaigns to promote responsible drinking among students.