[ Director: Mário Frota [ Coordenador Editorial: José Carlos Fernandes Pereira [ Fundado em 30-11-1999 [ Edição III [ Ano X

segunda-feira, 26 de junho de 2017

Innovation lost or a digital regulation tale

DISCLAIMER: All opinions in this column reflect the views of the author(s), not of EURACTIV.com PLC.

PROMOTED CONTENT: This post is sponsored by a third party.
If we develop rules without fully taking into account technology and consumer habits, we risk killing innovation rather than fostering it.
[Shutterstock]

Lise Fuhr is Director General of ETNO – the European Telecommunications Network Operators’ Association.

However, if we develop rules without fully taking into account technology and consumer habits, we risk killing innovation rather than fostering it. After all, it is a matter of creating value for citizens and for the economy in the context of high levels of trust.

The European digital ecosystem — with big and small companies coming up with new, exciting services virtually every day — offers several untold stories of innovation. Unfortunately, it is not only about those who made it, but also about those who could have made it but were stopped — or risk to be stopped — by regulation.

I gathered some of these stories in the hope that the on-going legislative debate addresses these issues and, finally, allows Europe to unleash its full innovative potential.

Video-on-demand: you are no Netflix

Europeans love video-on-demand and streaming. Above and beyond linear TV, citizens enjoy accessing a diverse offer of content on different platforms, at the time and place of their choice. This is done via IPTV, Pay-TV or online platforms. However, regulation often holds traditional players from offering improved customer services. Take the consent rules in the current ePrivacy regime: If applied strictly, telecoms are prevented from offering suggestions based on viewing history. This is, instead, a very common and valued feature of online services like Netflix.
 
(...)

Sem comentários: