[ Director: Mário Frota [ Coordenador Editorial: José Carlos Fernandes Pereira [ Fundado em 30-11-1999 [ Edição III [ Ano X

sexta-feira, 30 de junho de 2017

SMEs are harnessing the power of digital, but continue to face regulatory hurdles

Social networks present new opportunities for SMEs to grow. But some worry that privacy requirements are stifling that growth.

Victor Dik and Felix Ermer were a German duo hanging out in Brooklyn, New York in the summer of 2012 when they stumbled upon a gap in the beauty product market.

They wanted to look and feel good, without feeling bad about it. But they found that there weren’t any natural, plant-based and cruelty-free male grooming products on the market. They decided to make some.
At a time when big companies were going in big on investing in male grooming products, they decided to stand out by founding the Brooklyn Soap Company as a fair trade alternative. They offer organic vegan male beauty products with a particular focus on beard grooming. They had to find a way to reach their target audience – young millennial men who may not yet know they even want such a product. So they turned to Facebook and its targeting advertising. (...)

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