Measures include restrictions on advertising and labelling as well as special taxes on products like soft drinks, alcohol, processed food, tobacco and other consumables.
Because of the great variety of FMCG goods, different sectors face both common challenges and issues more specific to their type of activity.
Governments hope these regulations will better protect consumers and change their behaviour. However, some fear this could turn into over-regulation, limiting consumers’ freedom of choice while undermining business.
EURACTIV organised an industry-focused workshop to discuss the way forward for regulating FMCGs. Questions included:
– What are the main regulatory challenges for FMCGs?
– How do we ensure “better” and not “over” regulation for FMCGs? What role for the EU institutions?