[ Diretor: Mário Frota [ Coordenador Editorial: José Carlos Fernandes Pereira [ Fundado em 30-11-1999 [ Edição III [ Ano XII

quinta-feira, 22 de junho de 2017

Tobacco makers denounce ‘brand theft’ from plain packaging

France's new 'neutral' cigarette packs, replacing logos on the packaging with health warnings and graphic images of tobacco-related illnesses. Paris, October 2016.
[Ian Langsdon/EPA]
On the other side of the fence are the European Commission, the World Health Organisation and public health NGOs who say branding restrictions are an effective tool to prevent people from taking up smoking in the first place, especially the younger generation.

According to the WHO, there are over 1 billion smokers worldwide while the diseases caused by tobacco kill over 6 million people every year on a global level.

Speaking at the World No Tobacco Day 2017 (31 May), Health Commissioner Vytenis Andriukaitis said the EU had come a long way in tobacco control legislation over recent years but said there was still work ahead.

“My dream is a Tobacco Free world. A world that no longer needs ‘World No Tobacco Days’ like today,” the  Commissioner said.

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