In a globalised market, Europe’s agri-food producers can stand out by focusing on quality. The EU’s quality schemes help reassure consumers that they are buying an authentic, high-quality product, while enabling farmers and producers to command higher prices and protecting their specialities from unfair competition.
As the Russian market has closed, others have opened up: Asia’s booming middle class is a new and dynamic market for Europe’s high-end agri-food producers. And one that will only grow in the years to come.
However, the value added by the EU’s quality schemes makes them a popular target for fraudsters, with counterfeit products costing consumers and producers billions of euros each year.
Disclaimer: This project has been funded with support from the European Commission. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.