[ Director: Mário Frota [ Coordenador Editorial: José Carlos Fernandes Pereira [ Fundado em 30-11-1999 [ Edição III [ Ano X

sexta-feira, 18 de agosto de 2017

‘Zero calories’: Industry moving to reduce sugar in EU beverages

Certain EU countries have adopted a “sugar tax”, a “fat tax”, a “salt tax” – an increase on the price of unhealthy foods which should have a deterring effect on consumers.
[Elena Chaykina/Shutterstock]


Soft drink producers, grouped in the European association UNESDA, have achieved an average calorie reduction of 12% between 2000 and 2015.

Now, UNESDA promised to accelerate the process to achieve a further 10% reduction by 2020.

The aim is to further the European Union’s goal of fighting obesity.

“More than 60% of children who are overweight before puberty will be overweight in early adulthood, and an estimated 25% of school-aged children in Europe are already overweight or obese,” said DR Gauden Galea, Director of the Division of Non-communicable Diseases at the World Health Organisation (WHO) Europe earlier this year.
 
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