But the European Commission has made it clear it has no plans to revise the directive. Snus, a moist oral tobacco snuff, has been banned in the EU since 1992.
Sweden negotiated an exemption to the ban under its accession negotiations, provided that the product is not sold outside Sweden.
The Commission says that snus is addictive and has negative health effects while being particularly attractive to young people.
Snus backers, on the other hand, claim that the risk of dying from a tobacco-related disease such as lung or oral cancer is lower in Sweden than in any other EU country, despite similar levels of tobacco consumption.