[ Director: Mário Frota [ Coordenador Editorial: José Carlos Fernandes Pereira [ Fundado em 30-11-1999 [ Edição III [ Ano X

sexta-feira, 10 de novembro de 2017

Juncker adviser prescribes celebrity ambassadors and better social media for EU woes





Actor Sir Patrick Stewart, known for his roles in the X-Men films and on TV's Star Trek, is a vocal supporter of the EU and could be called upon in the future to fight the bloc's corner.
[Feature Flash Photos/ Shutterstock]


Faced with an existential crisis of sorts, the protracted departure of the United Kingdom and, more recently, accusations of inaction on the Catalan crisis, the EU is in the middle of trying to make itself more relevant to its citizens.

As part of that process, Special Adviser to Jean-Claude Juncker Luc Van den Brande’s Reaching out to EU Citizens – Seizing the Opportunity report makes a host of recommendations to the EU institutions on re-engaging with the general public and developing a whole new attitude to policymaking.

Not only does Van den Brande support Commission President Juncker’s idea to merge the presidencies of the EU executive and the Council, first given serious consideration after his September State of the Union address, the report also calls for more savvy social media activity.
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Herman Van Rompuy

Van Rompuy: Juncker's single EU president idea 'cannot deliver'

A week after the landmark State of the Union speech by European Commission President Jean-Claude Juncker, the first president of the European Council Herman Van Rompuy told EURACTIV.com that merging the two functions at the EU helm could run into legal and political obstacles.
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Juncker’s special adviser urges the EU to “fully exploit new communication tools as a means to enable citizens to better access and create content” and use social media to “empower citizens to express themselves directly”.
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